🌿 Science-Backed Workplace Wellness

Eat more plants.
Perform better.

The 30 Plant Challenge is a fully managed, four-week team wellness program that uses the science of gut health to transform how your employees eat — and how they feel, connect, and perform.

Register your company → See how it works ↓
30
Plants per week goal
4
Week challenge
90%
Of serotonin made in the gut
The Problem

Most workplace wellness stops at exercise.
Nutrition is the missing piece.

Step challenges, gym subsidies, lunchtime yoga — these programs have genuine value. But they leave an enormous gap: the relationship between what people eat and how they feel, think, and perform at work is rarely addressed in a structured, engaging way.

"The gut microbiome influences virtually every system in the body. Dietary diversity is the single most important thing most people can do to improve it — and the benefits extend far beyond digestion."

— Prof. Tim Spector, King's College London & ZOE

Research shows most people eat fewer than 15 different plants per week. Most workplaces have no mechanism to change this. The 30 Plant Challenge is that mechanism.

How It Works

Everything managed for you.
Your team just eats.

01
We onboard your team
Staff receive a welcome pack with everything they need — how to log plants, what counts, how teams are formed, and how the competition works. No app download required.
02
Employees log their plants
Each week, participants submit the plants they've eaten via a simple form — or by texting a photo of their meal to our AI-powered WhatsApp number for instant identification.
03
Leaderboard updates weekly
A beautifully designed team leaderboard is shared every Monday. Friendly competition, team milestones, and weekly stats keep energy and engagement high throughout.
04
Weekly webinars included
Live webinars cover gut health science, how to hit 30 plants easily, meal strategies, and a final celebration of results. Practical, evidence-based, and genuinely enjoyable.
What Your Organisation Gains

Six outcomes.
One four-week challenge.

🌿
Increased plant diversity
Employees discover and regularly eat plants they may never have tried — expanding their diet in a low-pressure, enjoyable way that sticks long after the challenge ends.
🧠
Better mental health & mood
A healthier gut microbiome supports reduced anxiety, improved emotional regulation, and better overall wellbeing — employees come to work feeling genuinely better.
💬
Nutrition conversations at work
The challenge creates a natural reason for colleagues to talk about food, share recipes, and engage with nutrition socially — shifting culture without mandating anything.
🏆
Team bonding & competition
The team leaderboard taps into the same dynamics that make step challenges so engaging — adding a layer of shared culinary discovery that sustains interest all month.
🔍
Mindfulness about food
Logging meals builds habitual awareness of what's actually in food. Participants consistently report being more intentional about their eating long after the challenge ends.
🛡️
Preventative health education
Unlike exercise-based programs, the 30 Plant Challenge teaches a foundational nutrition principle employees can apply for life — delivered in an experiential, memorable format.
The Science

Gut health isn't just about digestion.
It's about performance.

The gut-brain axis — the bidirectional communication network between the digestive system and the central nervous system — means that what your staff eat directly affects how they think, feel, and work. This is peer-reviewed science with real workplace implications.

Get the challenge guide →
🧠
Improved mental health & mood
~90% of serotonin is produced in the gut. A healthier microbiome supports reduced anxiety, better emotional regulation, and improved wellbeing.
⚡
Higher energy & reduced fatigue
Reduced systemic inflammation and better nutrient absorption translate to sustained energy across the working day — fewer afternoon slumps.
🎯
Sharper focus & cognitive function
Gut microbiome diversity is linked to improved concentration, decision-making, and mental clarity — the foundations of high performance at work.
😴
Better sleep quality
Gut health influences sleep-regulating hormones. Better sleep compounds every other performance and wellbeing benefit across the working week.
🤒
Fewer sick days
A diverse microbiome strengthens immune function — translating to fewer absences and a more resilient, present workforce throughout the year.
Why Choose Us

A wellness program that's
actually different.

Feature Typical Programs 30 Plant Challenge
Addresses nutrition directly✕✓
Team competition & bonding✕✓
Science-backed content✕✓
Fully managed for you✕✓
Lasting behaviour change✕✓
No app download required✕✓
Novel — staff haven't seen it before✕✓
Pricing

Simple, transparent pricing.
One fee. Everything included.

Pilot
Beta Partner
POA
Discounted for early adopters
For companies willing to provide honest feedback and a testimonial in exchange for a reduced rate while we refine the product.
  • Full 4-week challenge
  • Weekly leaderboard
  • 2 webinars included
  • Post-challenge report
Express interest
Most popular
Standard
Full Challenge
$2,000
Per company, per challenge
Everything you need to run a high-energy, fully managed 30 Plant Challenge for your entire team.
  • Full 4-week challenge
  • Weekly leaderboard & comms
  • 4 live webinars
  • AI WhatsApp plant logging
  • Participant certificates
  • Post-challenge insights report
Register your company
Annual
Renewal
$1,500
Per company, per year
For companies who loved the experience and want to make it an annual team tradition with fresh content each year.
  • Everything in Standard
  • Updated webinar content
  • Year-on-year comparison data
  • Priority scheduling
Learn more
Get Started

Ready to challenge your team?

Register your interest below and we'll be in touch within 48 hours to discuss dates, team size, and how to get started.

No commitment required. We'll reach out to discuss whether the challenge is right for your team.